QuratedProducts don't sell, expertise does.

How it works

What we do, in plain terms.

Your team knows why a product fits one customer and doesn't fit another. Qurated turns that knowledge into product content buyers can use. Today, we work with a small number of companies, doing the work by hand and with our own tools. We're building an app to do the same across a whole catalogue.

There are four services, built on the product we're developing. Here's what each involves, what we need from you, and what you get back. We'll also explain how early access works. The services are available today. Where we're talking about the app we're still building, we'll make that clear.

What we deliver

Four services, built on the same method.

You can use each service on its own. Most companies start with one, let it pay for itself, then add the next.

  1. 01Getting your product information consistent

    The spreadsheet says one thing. The PIM, web shop and supplier feed say something else. We clean up that product information, bring it into one consistent set, and connect it to the platforms you sell on. Your web shop, marketplace listings and catalogue then say the same thing.

  2. 02Writing down what your experts know

    We have short, structured conversations with the people who know your products and work through the sales emails and service tickets where they've already explained them. Then we write that knowledge down, record where it came from, and organise it around the decisions buyers make. Your company owns the result.

  3. 03Filling catalogue gaps automatically

    Missing attributes, comparisons, use cases, the questions your team keeps answering. We fill those gaps using what your team knows and what your documents say. Your experts check the content before it goes live. If the knowledge isn't there, we don't invent it.

  4. 04Writing product descriptions with AI

    AI writes the descriptions using your product knowledge and your voice. We structure them for buyers and the AI assistants shopping for them, keep them consistent across the catalogue, and update them when a product changes. Your experts have the final say.

What goes in

Your company already knows this stuff. Most of it isn't written down.

  • Spec sheets and supplier documents. A starting point for the facts. They only tell you so much.
  • Sales emails and quotes. Your people are already explaining products, comparing options and giving advice here, often without thinking about it.
  • Customer service. The same questions come back every week. Your team's answers belong in the product content.
  • Short conversations with your experts. Spend half an hour with someone who's sold a product a hundred times. You'll hear more than a datasheet tells you.

We don't ask anyone to fill in a spreadsheet. We ask what they'd tell a customer standing at the counter.

What comes out

A product page that answers the questions a buyer actually has.

Here's one product, before and after. On the left, the information most shops publish today. On the right, what your expert would explain to a customer who asked about it.

Before: the spec sheet

Hardshell jacket, 3-layer

  • Material: 3-layer laminate
  • Water column: 20,000 mm
  • Breathability: 15,000 g/m²/24h
  • Weight: 410 g
  • Pit zips: yes

After: what your expert would add

Built for days of rain, not showers.

A 20,000 mm water column keeps you dry in sustained rain, well beyond what a weekend walker needs. Breathability of 15,000 g is good, not exceptional. On a steep climb you'll open the pit zips. That's what they're there for. At 410 g this is a jacket you wear all day, not one you forget in the pack.

Choose it if you hike in wet climates or above the treeline. If you mostly walk in showery lowland weather, the lighter 2.5-layer jacket next to it does the job for less.

An example to show the approach. This isn't a real product or brand.

For each product, your team gets:

  • Where it fits, and where it doesn't.
  • A comparison with the product next to it. Why a buyer would choose one over the other.
  • Answers to the questions customer service keeps hearing.
  • Copy your experts have checked and approved. If they wouldn't say it to a customer, it doesn't go live.

Today and next

What early access looks like.

Today: we do it with you

We're working with a small number of companies. We pick a product group together, collect what your team knows, and write the content. You see how it works on your own products. Then you tell us what we've got wrong and what's missing. That's how we work out what to build.

Before we start, we put in writing what we need from you and what you'll get back.

Next: the app we're building

We're building the app to apply the same method across your whole catalogue. It'll collect knowledge from documents and conversations, organise it around buyers' decisions, and draft content for your team to check. Then it'll publish that content to your channels and keep it up to date when products change.

Early access companies will use it first and decide what we build first.

Questions we get

The short answers.

Does the AI make things up?

No. It works with what your team knows, reading and organising that knowledge. Every statement has a source: a document or a conversation. Your experts check the result before it goes live. Making up product information is worse than leaving it out.

Do we need a PIM or a new system?

No. A spreadsheet, a PIM, a web shop export. We start with what you've got and send the content back where you need it.

Which languages?

We're starting with Dutch and English. We'll add other languages when the first companies need them.

Our experts have no time.

That's the problem we're working on. We start with a few short conversations. After that, we make sharing knowledge something people want to keep doing: a short question, a quick answer, and progress they can see. It fits into a coffee break or a quiet hour on the shop floor, without another meeting. We write it up. Your experts check it.

Who owns the content?

You do. We've written down your knowledge. It stays yours, even if you stop working with us.