QuratedProducts don't sell, expertise does.
A shop owner at a trade counter pointing at sample materials while a contractor holding a drill listens.

Products don't sell,
expertise does.

Your team knows why one product fits a customer and another does not. Your product pages don't say it. Qurated is building the tool that fixes that. Be one of the first companies we build it with.

  1. 01You're the expert. Does your webshop show it?
  2. 02If your product page says nothing your competitor's doesn't, why would anyone buy from you?
  3. 03Nobody buys your company. They buy your conviction that this will work for them.

The difference

What the spec sheet says. What your expert would add.

Buyers can read specifications. They cannot tell if the product fits their situation. Your people can. That is what Qurated puts on the page.

Get early access
Water column 4,000 mmFine for a showery afternoon. Not the jacket for a week of rain in Norway.
A2 stainless, 4.5 × 50 mmGood for outdoor decking. Near the coast, choose A4.
IP65Rain and dust, yes. A pressure washer, no.

Illustrative examples.

How it works

Collect. Interpret. Publish.

Collect

Spec sheets, supplier documents, sales emails, the questions customer service answers every week, and short conversations with the people who know the product best.

Interpret

We work out what a buyer needs to know to choose well in your category, and match your knowledge to those questions. AI helps read and organise. It invents nothing.

Publish

Product content your team can stand behind, written for people and readable by the AI assistants that increasingly search for them.

An outfitter showing a customer the cuff of a red rain jacket while another customer listens.

Early access

We are building this with a small number of companies. Yours?

Especially if you have said that e-commerce never worked for you. That your products only sell in the store, where someone can explain them. That B2B runs on relationships and a web shop cannot replace a conversation. What sells in that store, and in that relationship, is your expertise. We want to put it on the page. If that sounds like your company, we would like to build this with you.

  • We start with your products. Your catalogue, your questions, your experts.
  • You shape what we build. Mid-sized, mostly B2B, mostly Europe. If that is you, we want to hear what gets in your way.
  • We write when there is something to show. No weekly newsletter.

From the founder

“I have built hundreds of web shops. The people behind them could talk about their products for an hour. Their websites said almost nothing. I started Qurated to close that gap.”

Sander Mangel · Read the full story